work smarter, not harder
Sales people just don’t get it. I know it’s a tough job to sell especially something that you can’t even physically hold on to. For instance, insurance and educational plans. You just hold on to a paper or a contract or receipt. I don’t want to be in the position of health insurance broker. I don’t even know if I can find one good prospect to sell an insurance to.
It would a very tough transition for me from selling advertising spaces and writing service to selling health insurance. But one friend of mine is so great at his job. I did not expect him to buy a brand new car in a year working as an agent but he just did, a few weeks ago. I guess I’m by far the only one who’s not looking for a positive environment.
So what’s his secret? Reliable health insurance leads. With so many agents around, getting quality leads is important. Like he said, “you don’t want to work harder, just smarter.” And I believe him. Agents simply do not do well directly competing against other agents and it’s largely a failed concept. If it means hunting people down day after day week after week so they can land 1 out of 15, to me that is not “working.” I guess looking for quality leads instead of quantity leads is more effective.
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